![]() ![]() Hubspot also makes it super easy to personalize emails, and to manage your marketing budget from within the platform. Why such high praise? In our testing, we loved its wealth of email creation and customization features, including the auto-save feature on the email design page which proved to be crucial in differentiating Hubspot from the other systems. Hubspot is the best CRM system for marketing automation and email creation, scoring an impressive 5/5 for email features (the joint highest) and 3.0/5 for marketing features (second highest score, after Freshsales). However, Freshsales remains one of the best value for money systems we tested, with plans from $0 to $69 per month, per user, with some of the best features for email, organisation and contact management, scoring 5/5 in those three sub-categories. These features make Freshsales an excellent option for newsletter-based businesses, but ecommerce or subscription-based businesses may find it more difficult to customize the software to your needs, so we'd recommend Zoho with its impressive sales features.įreshsales offers very little in terms of help and support (it doesn't offer support tickets on its free or Growth plan), scoring 3.1/5, so it's not the best option if you want issues fixed quickly. Overall, if you're ready to dive into Zoho's wealth of features and make the system your own, you should reap plenty of rewards.įreshsales is the most user-friendly CRM system we tested, scoring 4.7/5 for Usability. We found it quick and easy to set up email campaigns and subscriber information, and we enjoyed using the ‘Launchpad' feature that helps you quickly identify the available options you have by using a keyword or two. However, it's still fairly easy to use and customizable if you're familiar with business software, scoring 4.1/5 for Usability. ![]() We also found Zoho wasn't the most intuitive platform at times, using unexplained jargon such as ‘Closed Won' and ‘Closed Lost', which isn't ideal for less tech-savvy users. While Freshsales offers slightly better marketing features, such as chat bots and marketing drip campaigns, Zoho still has the best features across sales, organization, email and customer support. ![]() And unlike Freshsales, you can create quotes and invoices, which is ideal for service-based small businesses. We particularly liked the Quick Create feature that enables quickly add lots of leads and come back to add more detailed information when you have more time to spare, helping you save time when you need to. Zoho is the best CRM for choice of features, offering the highest number of features of any other platform we tested, scoring 3.7/5 for Features. In return, we’ll put you in touch with leading CRM suppliers, who’ll provide you with quotes tailored to your small business. Simply provide us with some details about your requirements, and the type of CRM software you’re interested in. If you’re short on time and just want to begin comparing quotes, we can help with that too. But choosing exactly which CRM is right for your small business? Well, that’s a little more difficult. CRM software also acts as a central hub for all your small business’s lead, deal, and client information, accessible any time, and from anywhere in the world.Ĭhoosing to start using a CRM is the easy part. It's reasonably affordable ($35 per user per month), and comes with tools like a marketing email design editor, and invoice/quote creation, as well as the CRM staples.Ĭustomer Relationship Management (CRM) will help you automate your customer service team’s issue management efforts, and tailor your marketing campaigns for better results. ![]() Based on our research, the best CRM platform is Zoho, specifically the Professional plan. ![]()
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